BRAT

Adai Mehra and Krish Bajaj loved soda but not what it did to them. They spent over a year in the kitchen tasting, rejecting and reworking it, and make it in Mumbai.

Crack started with a founder curious about flavour, ingredients and everyday habits. It brings back the sodas we grew up on, made with ingredients you can recognise.

सिrf comes from People of Tomorrow and takes the drinks India has always made well, like nimbu pani, kokum, kala khatta and aam panna, and makes them sparkle.

Made by Prashma’s Growberry in Modinagar, Uttar Pradesh, CARAKARA is built around your state of mind: one can for calm focus, one for switching off.

IDLE is made in India by ZIN8 Beverages as a drink for the modern mind: “not something that pushes you, but something that settles you.”

Rahul Goel, a lifelong coffee lover with roots in packaging and logistics, started Black Poetry in Bengaluru in 2025, then put specialty coffee into sparkling cans.

Co-founded by Anuj Shah, Blueprint puts drinking water in recyclable paper cartons instead of plastic, starting with temple communities at Siddhivinayak and Kashi Vishwanath.

DASH set out to make daily wellness simpler for busy lives, working with nutrition and food-technology specialists on 60 ml shots that fit real routines.

Made in Surat by people who love a great night but not the morning after: a zesty orange gel in a pocket-sized sachet, taken before the first drink.

Pranav and Mamta Malhotra started TruNativ in Mumbai in 2019 to make good nutrition affordable, from monk fruit sweeteners to a protein you can cook with.

These began as Dada's chatpata aloo chips, which relatives outside Kanpur never let the family leave without. Years later, they're made in Gurugram for everyone.

FoodCloud snacks and chutneys are made at home by women entrepreneurs, in small batches on demand, so almost nothing goes to waste.

Brothers Kuriachan and Ouseppachan started in Thodupuzha, Idukki, in 2021. Kuriachan grew up watching an Italian neighbour, Luca, turn cocoa beans into chocolate.

Joon's founders couldn't find a solid perfume they loved, so they paired a perfumery with a Korean cosmetic chemist. They wore it for a year before sharing it, from Gurugram.

Sabatino and Giuseppina Balestra opened a small shop in Montecastrilli, Umbria, over 110 years ago. Still family-owned, it now runs kitchens in Italy and the US.