BRAT

Digital vending marketplace™

Preview · opening 1 November 2026

Preview Brat opens 1 November. The brands shown are founders we're talking to; not all have signed yet.

17 founders. One machine.
Doors open 1 November.

Pawan Chopra
Pawan ChopraFounder
Virat Mohan
Virat MohanCo-founder & AI enabler

Fulfilment and logistics by SuperNode

See the machine →

The lineup we're building

Every brand gets one front-display slot for its hero. The rest of the range sits on the brand's own shelf inside the machine. Each brand picks its hero.

These are founders we're talking to. Not all have signed yet; each brand goes live on Brat only once its founder says yes.

Get your brand in the machine

You make it. We sell it.

Free entry ends 30 October

51%

of MRP is yours, before GST. We pay to bring your stock to our warehouse near Gurugram.

49%

is ours. Out of it we pay for marketing, the payment gateway, the tech and all the logistics, including getting your stock to us. You don't pay for any of it.

Launch with us

₹0

Plug in by 30 October and you go live with us on 1 November. No listing fee.

Free entry closes 30 Oct, 11:59 pm

After 30 October, brands pay a listing fee to plug in.

How it works

  1. 1Send five things. Your brand, your hero product, its MRP and pack, your FSSAI licence number, your GSTIN.
  2. 2We set your slot. Your hero goes on the front display. Your range gets its own shelf.
  3. 3We pick it up. Your stock goes to SuperNode's warehouse near Gurugram, on us. They store it, pick, pack and dispatch.
  4. 4Get paid on what sells. 51% of MRP, before GST, on every unit sold. We settle every Monday at 5 pm.
  5. 5See it all in your dashboard. Every brand gets its own, to see its analytics, sales and settlements.

Your pack, your claims. We show your product, images and claims the way you publish them, so make sure they're true and legal: you're responsible for them, not Brat.

Founder form · two minutes · free until 30 Oct

We read your products, prices and weights from your site. You only add how much stock you'll send.

We save your answers to reply to you, and use them for nothing else.

Your P&L, per unit

Put in your MRP, GST rate and what one unit costs you to make. Delivery to our warehouse is on us, so it isn't here. The numbers below are an example; change them.

Customer pays (MRP)
MRP before GST
You get, 51% before GST
+ GST on your invoice to us
= Your invoice to us
− Cost to make
Delivery to our warehouse
On us
Your profit per unit
Your margin
Profit a month

How GST works here: you charge us GST on your invoice and claim credit for the GST on your own inputs; we collect GST from the customer at MRP and claim credit for the GST you charged us. The 51% is your share before GST. This is a planning tool, not tax advice; check with your CA.

GST by category

Rates after the GST rate changes that took effect on 22 September 2025. Confirm the HSN code for each product with your CA before invoicing.

CategoryGSTHSNLineup
Sodas and flavoured drinks (sugar, stevia or monk fruit)40%2202 10Bubz, Crack, Sirf, Cara Kara, IDLE
Other non-alcoholic drinks, caffeinated and energy40%2202 99Dash (if a drink, not a supplement), Black Poetry
Ready-to-drink iced tea40% or 5%, depends on classification2202 99 / 2101 20Soly
Packaged drinking water (unflavoured)5%2201Blueprint
Fruit-juice drinks, non-carbonated5%2202 99 20
Plant-based milk5%2202 99
Coffee, roasted or instant5%0901 / 2101
Chips, namkeen, extruded snacks5%2005 / 2106 / 1905Iredus Aloo Chips
Health supplements (food or medicament)5%2106 / 3004Reset Buzz, Dash (if a supplement)
Protein powderProbably 5%, confirm2106 / 0404TruNativ
Pickles, sauces, chutneys5%2001 / 2103Foodcloud chutneys
Chocolates and confectionery5%1806 / 1704Rakkaudella
Preserved truffles, truffle sauce5%2003 / 2103Sabatino
Truffle oil, truffle saltDepends on classification15xx / 2103Sabatino
Healthy snacks (makhana, chana, granola, nuts)5%1904 / 2008Lickles, Foodcloud
Perfume and personal care18%3303Joon
Sugar substitutesDepends on classification (often 5%)1702 / 2106TruNativ Everyday Sweet

The money, one unit at MRP ₹100

5% GST18% GST40% GST
MRP before GST₹95.24₹84.75₹71.43
Brand gets (51%, before GST)₹48.57₹43.22₹36.43
Brand's invoice to Brat, GST included₹51.00₹51.00₹51.00
Brat keeps (49%, before GST)₹46.67₹41.53₹35.00
GST Brat pays after credit₹2.33₹6.22₹14.00

Brat buys stock and sells it itself, so it is the seller on every order. That means it charges GST at MRP and claims credit for the GST on the brand's invoice, and on what it spends on marketing, gateway, tech and logistics.