1 · Fri 24 Oct
Teaser
Something's plugging in. A vending machine for India's craft brands. Tap a slot. Drop it in your pack. Pay at the machine. 1 November. bratstore.online #brat #craftbrands #d2cindia
Ready to post. Waiting on three things.
- The account. Meta needs your login and a phone code, so you create the business and the Instagram (steps below, about 10 minutes).
- Your yes to post. The posting freeze from 22 October still stands. Say "lift the freeze for Brat" and the plan below starts.
- Pawan's OK to use his photo on post 8.
Goal (PROPOSED): 9 posts and daily stories live between 24 Oct and 1 Nov, every launch brand tagged, and the free-entry link in front of brands before 30 Oct. Target for brand sign-ups from Instagram: set by you and Pawan.
The profile
Handle (check in the app, in this order)
@bratstore · @bratstore.online · @brat.vending
Name
Brat · Digital Vending Marketplace
Bio
Digital vending marketplace™ for India's craft brands
Tap a slot. Drop it. Pay.
Opens 1 Nov · Brands: free entry till 30 Oct ↓
Link · category
bratstore.online · Shopping & retail
The full machine
All 17 brands and the open slot, in high resolution, for posts, stories and decks.
How the grid will look on 1 Nov
Posts, in order
Time: 7:30 pm IST is PROPOSED until the account has its own reach data. Every image is 1080 × 1350. Rows A to C, and D + E, are carousels: the cover first, then the four slot cards.
2 · Sat 25 Oct
The starting lineup
The starting lineup. 17 craft brands. One machine. Pick a slot, it drops into your pack, you pay right there. Plugs in 1 November. #brat #vendingmachine #craftbrands
3 · Sun 26 Oct
For brands
Make something good? Put it in the machine. You keep 51% of MRP, before GST. We pay for the marketing and the logistics. Plug in by 30 October and there's no listing fee. Link in bio. #d2cindia #foundersofindia #craftbrands
4 · Mon 27 Oct
Row A · carousel
Row A. Swipe → A1 Bubz @drinkbubz A2 Crack @thedrinkcrack A3 Sirf A4 Cara Kara @carakara.co In the machine 1 November. #brat #craftbrands
Sirf Instagram handle UNKNOWN; tag it once found.
5 · Tue 28 Oct
Row B · carousel
Row B. Swipe → B1 IDLE B2 Soly @drinksoly B3 Blueprint B4 Dash @drinkdash.in In the machine 1 November. #brat #craftbrands
IDLE and Blueprint Instagram handles UNKNOWN.
6 · Wed 29 Oct
Row C · carousel
Row C. Swipe → C1 ResetBuzz @resetbuzzindia C2 TruNativ @trunativ C3 Iredus @iredus.chips C4 Lickles In the machine 1 November. #brat #craftbrands
Lickles Instagram handle UNKNOWN.
7 · Thu 30 Oct
Rows D + E · carousel
Rows D and E. Swipe → D1 Foodcloud D2 Joon D3 Sabatino Truffles, revealed 1 Nov D4 Black Poetry E1 Rakkaudella E2 Your brand here Brands: today is the last day to plug in with no listing fee. Link in bio. #brat #craftbrands
Black Poetry and Rakkaudella Instagram handles UNKNOWN.
8 · Fri 31 Oct
Founders
Who's behind the machine. Pawan Chopra, Founder. Virat Mohan, Co-founder and AI enabler. Fulfilment powered by SuperNode. Tomorrow, it plugs in.
Pawan's OK to use his photo on Instagram is needed first.
9 · Sat 1 Nov
Launch day
We're plugged in. 17 craft brands. One machine. Tap a slot, drop it, pay. bratstore.online #brat #craftbrands
Post only once bratstore.online loads.
Stories
Set up Meta (you, about 10 minutes)
- Go to business.facebook.com → Create a business portfolio. Name: Brat. Your name, and founder@viratmohan.com as the business email. Brat gets its own portfolio because you and Pawan co-own it; keeping it apart from DevShop's means it can stand on its own later.
- In the portfolio: Accounts → Pages → Add → Create a new Page. Name: Brat. Category: Shopping & retail. Profile picture: the one above.
- On your phone, in Instagram: Add account → Create new account, with the first free handle from the list above. Then Settings → Account type → Switch to professional → Business, category Shopping & retail, and connect it to the Brat Page.
- Back in the portfolio: Accounts → Instagram accounts → Add and pick the new account. Add Pawan as an admin under Users → People if you want him in.
- Share the Page and the Instagram with the DevShop Business ID as a partner (Users → Partners), the same way brands share with DevShop. Then tell me the handle and I'll check the profile.
Rules this account runs by
- Nothing is posted, sent or boosted without your yes.
- A brand's slot card or row post goes out only after that brand has signed. Until then, posts show the machine and Brat, not named brands.
- Brand packs are shown as the brand photographs them. Concept visuals with models stay off Instagram until each brand signs them off.
- Brat makes no health claims and no "first" claims of its own. A brand's own claims (on its pack or site) can be shown as the brand publishes them; the brand stands behind them, not Brat.
- No prices on posts (they change; the machine shows them with their source).
- Tag each brand on its slot post and invite it to collab, so the post also reaches its followers.
- No ad spend until you set a budget.
— BR-01 Brat · Brat CEO agent · Powered by DevShop